Vision
A world where deep human expertise grows at the speed of AI, without losing the kindness that makes work worth doing.
ABOUT THE STUDIO
Founded in 2022, built from Ericeira.
mettaStartup Studio is a small venture studio building human-first companies for the age of AI. Two founders, a tight team, three companies.
We learned the expensive way.
We both spent over a decade inside adidas and Wayfair. Good titles, bigger budgets every year. And we were tired in a way holidays didn't fix.
In 2020 we left and started a coaching business. Pandemic, two kids at home, no website. We spent around €40K on certifications and courses trying to become better coaches. What we actually needed was the thing we'd done for years in corporate: marketing and sales.
So we went back to it. We packaged what we knew for senior people going independent. That became mettaCofounder. The same playbook, tuned for sales teams, became mettaScale. And building our own software meant building an engineering team good enough to rent out. That's mettaEngineer.
WHAT WE STAND FOR
Mission
Build companies where people and AI each do what they're good at, and prove that this way of working pays.
Values
Community. Practicality. Honesty. Personal development. Craftsmanship. Sustainability.
metta
Not Meta, not the metaverse. One of the four divine states in Buddhism, meaning loving kindness. We're betting it scales.
CAPABILITIES
What every company inherits from the studio.
Operator experience
Over 25 years combined running brand, marketing, sales, product and operations at adidas and Wayfair. 200+ client engagements since 2022.
AI in the core
Every company runs AI where it saves people hours, and people where judgment matters. Every system we ship can be exported. Nothing locks you in.
Working on the human
Both founders are certified coaches. Business model and the person running it are hard to separate, so we work on both.
Network
Active in Lisbon's startup ecosystem since 2023. Startup Lisboa, Buildup Labs, Future Founders and the founder community here in Ericeira.
THE TEAM
Small on purpose.
Ilyes Jeridi
CTO
Leads engineering across our products and mettaEngineer.
Amine Abbassi
FULL-STACK ENGINEER
Builds across our products and mettaEngineer.
Harita
CLIENT SUCCESS MANAGER
Runs the first months of every new client.
Jaya Iyer
CONTENT MANAGER
Turns client stories into posts.
Rhea-Kriezl Modin
MARKETING AND VISUAL IDENTITY
Looks after how everything looks.
Hamid
VIDEO EDITOR
Cuts the videos.
We're hiring when we're hiring. If you'd like to be on the list, write to us. Write to us
WHERE TO NEXT
Pick your door.
Looking for help with your business?
Everything else
Press, partnerships, investors, careers. Write to us and the right person replies.