Vision
A worldwide community of people who care about their craft, nature and each other, and grow their businesses by making each other stronger.
ABOUT THE STUDIO
Built from Ericeira. Working worldwide.
mettaStartup Studio is a global venture studio founded in 2022. We work with clients from the US to Singapore, from a surf town on Portugal's Atlantic coast. Two founders, a tight crew, three companies.
We learned the expensive way.
We both spent over a decade inside adidas and Wayfair, where street culture and serious commerce share a table. Good titles, bigger budgets every year. And we were tired in a way holidays didn't fix.
In 2020 we left and started a coaching business. Pandemic, two kids at home, no website. We spent around €40K on certifications and courses trying to become better coaches. What we actually needed was the thing we'd done for years in corporate: marketing and sales.
So we went back to it, with everything we'd learned about creativity, tech and how businesses get built. We packaged it for senior people going independent. That became mettaCofounder. The same playbook, tuned for sales teams, became mettaScale. Then clients kept asking us to build things, so the engineers who built our software became mettaEngineer.
Today we work with clients across the US, Northern and Central Europe, Singapore, Australia and Bahrain. The goal is the same as on day one: build businesses that grow, and leave the world better than they found them.
WHAT WE STAND FOR
The values every company runs on.
Mission
Build companies where people and AI each do what they're good at, and bring the people who use them into one circle that shares what works.
Values
Collaboration. Craftsmanship. Honesty. Practicality. Personal growth. Care for nature.
metta
Not Meta, not the metaverse. One of the four divine states in Buddhism, meaning loving kindness. It's how we choose the people we build with.
CAPABILITIES
What every company inherits from the studio.
Operator experience
Over 25 years combined running brand, marketing, sales, product and operations at adidas and Wayfair. 200+ client engagements since 2022.
AI-native, human-led
Every company runs on modern AI where it saves people hours, and people where judgment and taste matter. Every system we ship can be exported. Nothing locks you in.
Working on the human
Both founders are certified coaches. Business model and the person running it are hard to separate, so we work on both.
Network and reach
Clients across the US, Northern and Central Europe, Singapore, Australia and Bahrain. Partners of Startup Lisboa, Buildup Labs and Future Founders, with alumni ties to RSM and NOVA.
OUR PEOPLE
Who we want around us.
- People who care about their craft.
- People who care about the planet.
- People who care about the people they work with.
- People who share what works.
- People who'd rather build together than compete out of fear.
That goes for our clients, our partners and everyone we hire.
THE TEAM
Small on purpose.
Stacey Cruikshanks
CONTENT MANAGER
Ran her own content agency for nine years. Leads content for our clients.
Rea-Kriezl Modin
ASSISTANT CONTENT MANAGER
Founded her own consultancy. Turns client stories into posts.
Ilyes Jeridi
CTO
Leads engineering across our products and mettaEngineer.
Amine Abbassi
FULL-STACK ENGINEER
Built mettaCofounder.ai end to end.
We're hiring when we're hiring. If you're the kind of person we just described, write to us. Write to us
WHERE TO NEXT
Pick your door.
Looking for help with your business?
Everything else
Press, partnerships, investors, careers. Write to us from anywhere and the right person replies.