FOR COACHES, CONSULTANTS AND FRACTIONAL LEADERS
mettaCofounder
For senior people who left corporate to build a practice around what they know.
Your positioning, offer, content and outreach, built on The Embedded Cofounder Method™. Two ways in.
VENTURE STUDIO · ERICEIRA, PORTUGAL · SINCE 2022
Human-first companies, built for the age of AI.
We're a small venture studio on Portugal's Atlantic coast. We build and run three companies where senior people and AI do the work together, and the customer keeps everything we build.
2022
FOUNDED IN ERICEIRA
25+ YEARS
COMBINED AT ADIDAS AND WAYFAIR
200+
CLIENT ENGAGEMENTS SINCE 2022
€900K+
INBOUND REVENUE GENERATED FOR CLIENTS
Agency results across mettaCofounder and mettaScale engagements.
Trusted by & partners of
WHAT WE RUN
Three companies. One way of working.
Each one started as work we did by hand for real clients. Then we turned what worked into a system people can rent, run or keep.
FOR B2B SALES LEADERS
mettaScale
For Heads of Sales, VPs and CROs at Series A to D scaleups selling €50K+ deals.
A personal brand for every rep and outreach in their own voice, so prospects already know the rep before the first message lands. Six-month minimum.
Visit mettaScaleRENT AN ENGINEER
mettaEngineer
You know what needs building. You just haven't got the people for it.
Senior engineers by the month, two or three days a week. Monday reports, two people who know every system, and a runbook before anything goes live. You keep the code.
Visit mettaEngineermettaCofounder is the business half. mettaEngineer is the technical half. Both rented, neither on your cap table.
THE THESIS
Kindness scales. So does good work.
Most companies sell with cold templates, mass automation and generic AI. The result is a flooded inbox and a buyer who's stopped reading.
The best businesses come from people who've spent decades doing real work. Coaches with twenty years of executive experience. Sales leaders who've closed big deals at companies you've heard of. Engineers who've kept real systems running. The expertise is there. What's missing is a system that gets it in front of the right people without burning them out.
So that's what we build. People bring judgment, voice, taste and the relationships that took years to earn. AI brings reach, pattern-matching and the hours nobody has. Each does what it's good at.
"metta" is the Buddhist word for loving kindness. We picked it because most selling today feels like the opposite. We're betting kindness scales. So far, the maths is working.
HOW THE STUDIO WORKS
Every company here started as work we did by hand.
We start with real clients and do the work ourselves. Positioning, content, outreach, sales calls. 200+ engagements since 2022 taught us what holds up and what doesn't.
What you build with any of our companies stays yours. Your accounts, your data, your code.
WHO RUNS THE STUDIO
Two operators who did the corporate thing first.
Olga Kirillova
CO-FOUNDER, CEO & CRO
14 years at adidas and Wayfair in brand, go-to-market and category management. Certified coach. Creates the methods and the copy.
Read Olga's story
Carsten Pfisterer
CO-FOUNDER, COO & CPO
12 years at adidas and Wayfair in operations, product and B2B sales. Certified coach. Turns the methods into systems and software.
Read Carsten's storyWRITING
What we're learning, written where it's useful.
THE METHODThe Embedded Cofounder Method, explained in four phasesRead on mettacofounder.ai INSIDE THE TOOLHow 200+ agency engagements built the tool, and keep improving itRead on mettacofounder.ai GETTING CLIENTSIt's probably not a consistency problemRead on mettacofounder.ai
All articles on mettacofounder.ai WHERE TO NEXT
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