GLOBAL VENTURE STUDIO · CLIENTS ACROSS THE US, EUROPE, THE MIDDLE EAST AND ASIA-PACIFIC

Creative edge. Commercial engine. Kinder world.

We're a global venture studio. We mix AI-native tech, creative craft and tested business-building methods to build companies that grow, and leave the world better than they found them. Three companies, one crew, and everything you build stays yours.

About the studio

US · EU · ME · APAC

WHERE OUR CLIENTS ARE

25+ YEARS

COMBINED AT ADIDAS AND WAYFAIR

200+

CLIENT ENGAGEMENTS SINCE 2022

€900K+

INBOUND REVENUE GENERATED FOR CLIENTS

Trusted by & partners of

  • Unicorn Factory Lisboa
  • Buildup Labs
  • IxSA, Innovation for Sustainability Alliance
  • Future Founders
  • RSMpreneurs Alumni Network
  • NOVA School of Business and Economics

WHAT WE RUN

Three companies. One way of working.

Each one started as work we did by hand for real clients. Then we added the method and the software, and turned it into something people can rent, run or keep.

FOR COACHES, CONSULTANTS AND FRACTIONAL LEADERS

mettaCofounder

For ex-VP, SVP and C-suite leaders building coaching, consulting or fractional practices.

Your marketing and sales cofounder. We build your expertise into a personal brand with an edge that turns followers into clients and partners. Built on The Embedded Cofounder Method™. Two ways in.

FOR B2B SALES LEADERS

mettaScale

For sales leaders at B2B tech scale-ups selling €50K+ deals to enterprise.

We turn your reps into the names enterprise buyers already know, then put that recognition to work with AI outreach. Six-month minimum.

In pilot with enterprise sales teams at Smartly.io, OpenUp and HeyCare.

Visit mettaScale

RENT AN ENGINEERING TEAM

mettaEngineer

You know what needs building. You just haven't got the people for it.

Senior engineers by the month on a modern, AI-native stack. Monday reports, two people who know every system, and a runbook before anything goes live. Two clients at a time. You keep the code.

Visit mettaEngineer

mettaCofounder is the business half. mettaEngineer is the technical half. Both rented, neither on your cap table.

Founders, experts and sellers are the new rock stars

Distort the feed.

The people who win now are the ones buyers already know. They follow their thinking long before the first message lands. Blending in is the expensive option.

THE THESIS

An edge, with kindness.

慈 · ji · metta, loving kindness

Most companies sell with cold templates, mass automation and generic AI. The result is a flooded inbox and a buyer who's stopped reading.

The best businesses come from people who've spent decades doing real work. Coaches with twenty years of executive experience. Sales leaders who've closed big deals at companies you've heard of. Engineers who've kept real systems running. The expertise is there. What's missing is a system that gets it in front of the right people without burning them out.

So that's what we build. People bring judgment, voice, taste and the relationships that took years to earn. AI brings reach, pattern-matching and the hours nobody has. Each does what it's good at.

"metta" is the Buddhist word for loving kindness. We picked it because most selling today feels like the opposite.

HOW THE STUDIO WORKS

Every company here started as work we did by hand.

We start with real clients and do the work ourselves. Positioning, content, outreach, sales calls. 200+ engagements since 2022 taught us what holds up and what doesn't.

What you build with any of our companies stays yours. Your accounts, your data, your code.

WHO RUNS THE STUDIO

Two operators who did the corporate thing first.

Olga Kirillova, co-founder of mettaStartup Studio

Olga Kirillova

CO-FOUNDER, CEO & CRO

14 years at adidas and Wayfair in brand, go-to-market and category management. Certified coach. Creates the methods and the copy.

Read Olga's story
Carsten Pfisterer, co-founder of mettaStartup Studio

Carsten Pfisterer

CO-FOUNDER, COO & CPO

12 years at adidas and Wayfair in operations, product and B2B sales. Certified coach. Turns the methods into systems and software.

Read Carsten's story