What's included
€4782
Be connected to fellow purpose-driven founders at different stages of the journey. Get to meet a community of like-minded people to network, get help & inspiration, team up, or barter with.
Community Portal & WhatsApp Group Access
iOur Continuous Learning Portal A growing library of expert masterclasses about Instagram, LinkedIn, Copy-Writing, Financial Planning, Taxes, Building MVPs, Leveraging AI & Web3, a Founders Mindset, etc. all tailored specifically to aspiring first-time business owners. Also facilitates networking within the community.
Growing Masterclass Library For 1st-Time Founders
iWe build an entire digital marketing support ecosystem with our own templates and workflows around what we find the most versatile and cost-effective marketing and sales solution for your first year and beyond. It includes a Website Builder, > 200 Website Templates with Payment and Scheduling Integration + CRM system + Email Mktg tool + Social Media Scheduling tool + E-learning Library Access + Sales Funnel Automation + Online Course Creator Tool & Platform.
All-In-One Marketing & Sales Software Access
iMonthly community calls with at least one of our co-founders Olga & Carsten where you can bring your biggest questions, worries, doubts, but also success stories so everyone can learn from it.
Monthly Q&A Calls
iProgram-Specific Ecosystem Support | A private 1on1 WhatsApp chat where you will get supported with brainstorms, consulting, coaching, accountability, and motivation all in alignment with the core process across our four phases.
Private 1on1 WhatsApp Chat With Business Coach
iOn-demand course by phase that gives you the required mindset and guidance for how to use our tools and templates to implement and master each phase for your specific scenario.
Phase 1/2/3/4 On-Demand Program & Materials
iPhase 3 or 4 On-Demand Materials
Phase 1 | Your Purpose-Driven Business Idea (2 weeks) | We want you to create a business that allows you the life you want to live rather than the other way around so we always start with a holistic life vision exercise.
Personal & Professional Life Vision Creation
iWe also want you to not just start any business but one that's deeply meaningful and motivational for you. We dissect what we call "your internal success blueprint" which will allow us to come up with a meaningful business idea or a new meaningful angle to an existing one. An angle that will make you excited, contribute meaningfully to people or planet, and have a great outlook for financial success.
Purpose-Driven Business Idea Blueprint
iYou'll simplify your life and maximize your success at an early stage if you niche down at least 2-3x. Based on your "Internal Success Blueprint", we will work out a few potential niches and decide which one to start with. Over time we can tackle all niches but we must start with one. It'll make it much easier to nail marketing messaging and initial offers for your target audience.
Purpose-Driven Niche Decision
iBased on your business idea and niche, we'll put together at least three viable monetization routes to explore.
Top 3 Monetization Models
iWe can organize a relevant advisory board for you based on our network of mentors and get more eyes on your business idea. We invite 2 relevant and complementary experts to join a strategy call with you and one of our co-founders to review, challenge, and brainstorm to fine-tune and give additional ideas and guidance.
Advisory Board Input on Business Idea Call
iEach phase gets accompanied by weekly 30min calls which we use to evaluate last week's progress and define priorities for next week. We can also coach or mentor you on any biggest roadblocks or teach you things with phase-specific deep dives (eg how to implement your life vision outside of your business, how you can use your internal success blueprint to find more business ideas and niches over and over again, teach you about different monetization models, etc.).
2h Purpose To Business Strategy Call
iPhase 2 | Get Your First Paying Clients (6 weeks) | We will choose a niche and define specific Ideal Customer Profile within who likely feels a strong enough pain or desire in relation to your product/service to invest into it and who you'd enjoy working with the most.
Define/Refine Your Ideal Customer Profile
iWe teach you how to conduct your own 15min market research mini-interviews with all scripts and templates you need to make it most efficient and valuable. Whilst we want you to conduct your own first 5-10 interviews, we also ask you to send us 5-10 interviewees too so we can get an unfiltered view of your ideal customers as well.
Conduct 5-10 Customer Discovery Interviews
iWe teach you how to conduct your own 15min market research mini-interviews with all scripts and templates you need to make it most efficient and valuable. Whilst we want you to conduct your own first 5-10 interviews, we also ask you to send us 5-10 interviewees too so we can get an unfiltered view of your ideal customers as well.
Define/Refine Your Compelling Prototype Offer
iWe can organize a relevant advisory board for you based on our network of mentors and get more eyes on your buying personas and offer structure. We invite 2 relevant and complementary experts to join a strategy call with you and one of our co-founders to review, challenge, and brainstorm to fine-tune and give additional ideas and guidance.
Advisory Board Input on Offer
iBased on your initial Branding, the data from Customer Discovery Interviews, and your initial Prototype Offer, we will build a landing page for you inside of Go High Level, the all-in-one marketing and sales software you will get access to as part of our programs. This will usually be a simple yet high quality 1-pager homepage that allows us to explain and test your offer and positioning. We will also give guidance on how to reflect this on Social Media profiles too.
GHL Landing Page & Social Media Profile Updates
iOffer Checkout Page with Credit Card and Paypal payment options plus automated purchase confirmation and welcome email.
Backend Setup for Payments & Simple Automations
iHere we set some simple targets for our first organic sales sprint and define the most relevant channels to reach your ideal customer profile.
Target-Setting & Sales Channel Definition
i3 weeks worth of Social Media posting and DM outreach content to establish yourself as an expert, create awareness, collect leads into your database, sell your prototype offer, and learn by experience. This includes an Insta-Site Visual guidance & Copy Posting Plan, Banners & Profile Pic guidance, and any other relevant Social Media profile-related copy-writing.
Content Creation for 1st Organic Sales Sprint
iWe schedule 21 days of posts and reach out to relevant first and second contacts in your networks via DM. You also continue running customer interviews and reach out to all relevant WhatsApp/FB/LI groups. We guide you how to respond to a show of interest from people and give you tips for efficiently and unemotionally converting those leads in sales chats as they come up. We also track topline KPIs and respond to all feedback we collect in the moment updating your landing page and social media posts where makes sense.
1st 21-Day Organic Validation Sales Sprint
iEach phase gets accompanied by weekly 30min calls which we use to evaluate last week's progress and define priorities for next week. We can also coach or mentor you on any biggest roadblocks or teach you things with phase-specific deep dives (eg creating compelling offers, structuring a good landing page, setting up payment integration, structuring a social media launch push, having sales calls, etc.).
Weekly 30min Consulting/ Mentoring/ Coaching Calls
iPhase 3 | Nail Your Product & Marketing Strategy (6 months)
Another 3 weeks worth of Social Media posting content to repeat our organic validation sprint once more now considering learnings from the previous round still to learn, establish yourself as an expert, create awareness, collect leads into your database, and sell your prototype offer.
Content Creation for a 2nd Organic Sales Sprint
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Strategy3 weeks worth of Social Media posting content to establish yourself as an expert, create awareness, collect leads into your database, and sell your prototype offer.
21-Day Organic Validation Sales Sprint
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StrategyOnce we ensured a continued digital presence by scheduling the next 21d validation sprint, we'll kick off Phase 3 with a strategy week where we use our Phase 2 experience and put together a first draft of a 1-page marketing plan for you covering Brand, Product, Channel, Marketing, and Sales approach across generating leads, nurturing them, and converting them into paying customers in a systematic way.
1-Page Marketing Strategy
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StrategyWe can organize a relevant advisory board for you based on our network of mentors and get more eyes on your marketing strategy. We invite 2 relevant and complementary experts to join a strategy call with you and one of our co-founders to review, challenge, and brainstorm to fine-tune and give additional ideas and guidance.
Advisory Board Input on 1-Page Marketing Strategy
i+ €300
Based on the Ideal Customer knowledge built up thus far, we will come up with relevant lead magnets so you can start building your database and expand your lead generation activities.
Create a Lead Magnet
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Strategy2 weeks worth of Social Media posting content to push and validate the effectiveness of your lead magnet. This also includes updating your Landing Page and Social Media profiles to expose this lead magnet in prime owned digital spaces.
Content Creation Organic Sales Sprint (LM-focus)
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Strategy2 weeks of pushing your lead magnet to gather feedback and grow your database followed by 1 week of fine-tuning it and creating a small email welcome sequence that positions a next step.
3-week Lead Magnet Validation Sales Sprint
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StrategyDefinition of an easy and attractive Lead Magnet followup offer for your ideal clients.
Create Entry-Level 'Foot-In-The-Door' Offer
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Strategy2 weeks worth of Social Media posting content to push and validate the effectiveness of your entry-level offer. This also includes updating your Landing Page and Social Media profiles to expose this offer in prime owned digital spaces.
Content Creation Organic Sales Sprint (ELO-focus)
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Strategy2 weeks of pushing your entry-level offer to gather feedback and grow your database followed by 1 week of fine-tuning it and creating a small email welcome sequence that positions a next step.
3-week Entry-Level Offer Validation Sprint
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StrategyIn order to be able to focus on more strategic topics without losing momentum, we will create and schedule 12 more weeks of relevant content across channels through your Go High Level social media scheduler.
Set up a 12wk Lead Gen & Nurture Campaign in GHL
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StrategyWe will set up a sales pipeline for you in Go High Level and create some automations that move leads across the various stages requiring minimal manual labor on your end.
Set up a Pipeline & Conversion Mechanic in GHL
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StrategyWe will closely monitor the response throughout the 12wk nurture push and discuss potential adjustments during weekly calls.
Continuous KPI-Tracking & Improvement Initiatives
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StrategyBased on your Purpose-Driven Business Idea, your Internal Success Blueprint, as well as 5 branding related mini-interviews with Ideal Customers we will start to craft a first meaningful Brand Identity for you incl. Brand Name, Logo, Colors, Fonts, Key Visuals, and Mockups for Website and Social Profiles.
Personal & Business Brand Identity
i+ €500
We will support you with the creation of your MVP. 1) This could be a productized service where we help you build out details like presentations, templates, or setting up a course structure and content recommendation in our software; but content details still need to be heavily driven by you as it is something you will have to deliver. 2) This could also be an initial tech product prototype (eg App) in which case we will advise you on best technical solutions that allow us to put together your MVP with minimal cost and time investment. Costs for technical implementation work will be charged on top with the best market rates.
Elevate Prototype Offer to Minimum Viable Product
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StrategyWe will expand your initial 1-pager landing page into a first multi-page homepage setup as we start to have more data and more relevant things to say.
Elevate GHL Landing Page into a GHL Website
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StrategyWe can also create you a high quality webflow page using one of their templates that fits your brand. This will allow for more animation options, a sexier website user experience, and overall position you in a more premium manner. At the same time, you’ll need to get a webflow account which costs around €20/m and it won't be as easy for you to update it on your own anymore as it is significantly more sophisticated than the Go High Level website builder system.
Premium Webflow Website
i+ €997
Each phase gets accompanied by weekly 30min calls which we use to evaluate last week's progress and define priorities for next week. We can also coach or mentor you on any biggest roadblocks or teach you things with phase-specific deep dives (eg lead magnets, website creation, MVP creation, core functionality of Go High Level, etc.)
Weekly 30min Consulting/ Mentoring/ Coaching Calls
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StrategyPhase 4 | Grow Your Business (6 months) | In order to be able to focus on more strategic topics again without losing momentum, we will create and schedule another 12 more weeks of relevant content across channels through your Go High Level social media scheduler.
Set up a 2nd 12wk Lead Gen & Nurture Campaign in GHL
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GrowthWe'll use the bullseye framework to identify and prioritize your top 3 traction channels to experiment with as we move into growth hacking your business.
Bullseye Exercise: Identify/Prioritize Top Growth Channels
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GrowthA 1-year plan with specific cashflow targets, cashflow generating activities, and marketing KPIs to track whether or not we are on target. It also includes key operational tasks and how we plan to outsource/automate over time.
Define Your Lean Business & Growth Plan
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GrowthWe can organize a relevant advisory board for you based on our network of mentors and get more eyes on your lean business and growth plan. We invite 2 relevant and complementary experts to join a strategy call with you and one of our co-founders to review, challenge, and brainstorm to fine-tune and give additional ideas and guidance.Be connected to fellow purpose-driven founders at different stages of the journey. Get to meet a community of like-minded people to network, get help & inspiration, team up, or barter with.
Advisory Board Input on Lean Business & Growth Plan
i+ €300
As ever needed, we will guide you on the smartest decisions about company form, taxation rules, and registration processes.
Company Registration Guidance & Support
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GrowthWe will guide you to set up an efficient invoicing and taxation admin process. Depending on your country we can even automate some of this within our all-in-one marketing and sales software for you.
Invoicing & Tax Process Setup Guidance & Support
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GrowthBased on your lean business plan and planned marketing activities, we will set up all needed functionality and all possible automations in Go High Level for you so that you can generate (marketing&sales) and handle (operations) a maximum amount of business as a 1-3 (wo)man team and still ensuring a quality customer service. We will also advise you on further automation options beyond Go High Level also where makes sense.
Business Operations Automation in GHL and Beyond
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GrowthOngoing updates in our software as we continue to build and push content for you across agreed channels.
GHL Marketing & Sales Setup Maintenance/Evolution
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GrowthFor each of the highest potential growth channels, we will build a 3-week validation sprint to see how the channel works for you and your audience specifically. Each validation sprint will be wrapped up with an evaluation and iteration for a next growth experiment.
3x Custom 3-Week Sprints for the Top Growth Channels
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GrowthThroughout the entire Growth Hacking process in phase 4, we will closely monitor marketing and sales KPIs and take informed decisions on potential improvement opportunities each week, month, and quarter.
Continuous Improvement toward achieving Growth Plan
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GrowthWe can organize a relevant advisory board for you based on our network of mentors and get more eyes on your business development process. We invite 2 relevant and complementary experts to join a strategy call with you and one of our co-founders to review, challenge, and brainstorm to fine-tune and give additional ideas and guidance.
4x Quarterly Advisory Board Input on OKRS & KPIs
i+ €1200
Each phase gets accompanied by weekly 30min calls which we use to evaluate last week's progress and define priorities for next week. We can also coach or mentor you on any biggest roadblocks or teach you things with phase-specific deep dives (eg cashflow tracking, marketing/operation plans, website creation, MVP creation, company models and registration, how the most important elements of our marketing and sales software function, etc.)
Weekly 30min Consulting/ Mentoring/ Coaching Calls
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Growth6-month 1on1 personal growth journey to upgrade your life across three core dimensions of Self, Relationships, and Work. It is known that 80% of personal success is based on mindset. When you are ready to embrace the fact that your life and business will only upgrade to the next level if you upgrade YOU to the next level first, then you are ready for this transformational program. It acknowledges life as a holistic ecosystem of self, relationships, and work and helps you maximise your potential and wellbeing through a lens of neuroscience, tangible metrics, and best-in-class personal leadership coaching to as you embark on your new entrepreneurial adventure.
MettaCoaching: 6-month Entrepreneurial Growth Journey
i€1997
We can always support you with our vast network of trusted freelancers to go above and beyond what we can or want to handle ourselves along the way.
Freelance Network: Additional Services at Affordable Rates
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